Do you really think you know your favourite gardening brands? Think again. Last time we looked at eight of the most popular brands stocked on the Garden Lawnmowers Direct website Ã¢â?¬â?? Stihl, Husqvarna, Toro, Stiga, Flymo, Mitox, Handy and Jonsered. You can read that article here on the Fraser C. Robb website.
This week we will be looking at another eight brands, and discovering a little more about the companies behind some of our favourite gardening products.
MTD (The Modern Tool and Die Company) was founded in Cleveland, in 1932, by three German immigrants: Theo Moll, Emil Jochum and Erwin Gerhard. Within 10 years the company had reached the milestone of one million dollars. Now, as of 2015, the MTD brand is worth approximately $1.961 billion, and has over 6,800 employees. Growth for MTD has been exponential! The original property purchased by Theo Moll was a farm displaying a beautiful white oak tree, which still stands by the now Corporate Offices for the company. MTD began by manufacturing perforating die (the hole and punch used for metal work) as well as window channels (trenches sliding windows are set into). It wasn't until 1954 that MTD entered the gardening industry with a line of wheelbarrows. Since then, they have been a domineering figure on the gardening landscape. MTD own many popular brands including Wolf Garten, Cub Cadet and Lawnflite.
Viking was established in 1981 in Kufstein, Austria, under Managing Director Heinrich Lechner. They began by manufacturing garden shredders and then, in 1984, moved on to the creation of their own branded lawnmowers. Viking currently manufactures a wide range of lawn machinery including lawnmowers and scarifiers. In 1992, Viking was bought up by the multi billion euro company STIHL. In 2008, Viking began developing their roller mowers in an attempt to aid the British Gardening Public. The following year, their Viking MB 545 VR Rotary Mower won the award for Best New Product by the British Hardware Federation. The current motto for Viking is Ã¢â?¬Å?Love your LawnÃ¢â?¬Â, a phrase which adheres perfectly to their carefully produced lines of garden machinery.Ã?Â
Lawnflite is, as mentioned above, co-owned by MTD, a billion dollar gardening company. Lawnflite is the trading name of the company EP Barrus LTD; founded in Great Britain in 1917. Lawnflite have manufacturers throughout the United States, Canada and Europe, and dealers throughout the entire world. The slogan for EP Barrus LTD runs: Ã¢â?¬Å?The Power Behind Many BrandsÃ¢â?¬Â. Lawnflite specialise in a variety of different gardening equipment, from chainsaws and wood chippers to blowers and lawnmowers.
Honda is a Japanese company founded in October 1946, in Hamamatsu, Japan, by Soichiro Honda and Takeo Fujisawa. The company specialises in gardening equipment, engines, aircrafts and robotics but are probably most well known for their production of automobiles. In 2014, Honda had over a staggering 119 billion dollars in revenue. In terms of gardening equipment, Honda specialises in everything from lawnmowers (ride on, pedestrian and even robotic) and hedgetrimmers, to strimmers and blowers. They still continue to revolutionise the gardening industry, releasing a self-grass cutting robot called Miimo , in 2015. In 1964, Honda entered into the Formula One industry. In 2013, they announced they would be re-entering into F1, supplying their powerful engines to the McLaren team. Honda are trying to introduced alternative fuel methods to their automobile production, including cars powered by fuel and electricity hybrids and cars powered solely by electricity.
McCulloch's European Division is owned by Husqvarna, a Ã?Â£1.6 billion company. McCulloch Motor Corporation was founded in 1943, in Wisconsin, USA, by Robert Paxton McCulloch. They began creating two-stroke gas engines before manufacturing their first chainsaw in 1948. In the 1950's, McCulloch built engines for military target drones. As well as this, and their long line of gardening power tools, including hedge trimmers, lawnmowers and leaf blowers, McCulloch have built engines for go-karts, plus manufactured generators. Over the years, McCulloch has been owned by many companies: Black and Decker in 1974, the European Division to Husqvarna in 1999 and the American Division to MTD in 2003. The company remains as strong and successful as ever.
Cobra Garden Machinery was launched only in 2013. The company was, and still is, backed by the Henton & Chattell LTD Group, a distribution company who bring many other popular brands to leading retailers. In 2009, Henton and Chattell LTD Group sold more than Ã?Â£18 million worth of equipment. In 2014, one year after their establishment, Cobra had already manufactured more than 70 different products, including lawnmowers, strimmers and chainsaws. Their items vary from petrol to electric and incorporate hand held, self propelled and walk behind, so there is something for everyone.
Cub Cadet is also under the parent organisation MTD. The company started life as a line of tractors for the International Harvester company but, in 1961, was established as their own brand in Ohio, USA. Cub Cadet is well known for their lawnmowers, ranging from pedestrian to ride on. In 1966, Cub Cadet was the first company to have a Hydrostatic Drive Garden Tractor and, in 2009, their zero-turn riding mowers offered the tightest turning radius. Clearly, the company is pushing the boundary of innovation within the gardening market.
Echo is a brand of the Yamabiko Corporation, a company formed from a 2008 merging of the Kioritz and Shindaiwa Corporations. Although the company began life in 1947 it was not until 1963 that the first Echo branded product was released: the CS-80 Chainsaw. In 2006, Echo acquired the Crary Company, another manufacturer of gardening tools and equipment. The Echo brand still thrives with a long line of chainsaws, plus other gardening equipment.
There we go: another 8 companies Ã¢â?¬â?? MTD, Viking, Lawnflite, Honda, McCulloch, Cobra, Cub Cadet & Echo - who help make Garden Lawnmowers Direct the full and thriving website it is today. Hopefully you've read this article knowing a little more about some of your favourite brands. Remember, read our first article and stay tuned for the next, where we will look at another 8 gardening giants.
By Dylan Blyth.Ã?Â
We sell and service all types of Agricultural and Horticultural Machinery, from lawnmowers for small gardens to tractors. We are approved dealers for many brands including Stihl, Toro, Hayter, Mountfield, Cub Cadet, Stiga, Iseki, Yamaha, Kawasaki, Scag, Jenz, Major
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